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Wednesday
Apr162014

Useful Infographics from ASI

ASI InfographicLooking for some statistics about promotional products? In 2013, the Advertising Specialty Institute released the results of a global study about promotional products. They created quite a few infographics to make the information more easily digestible.

These infographics show how valuable promotional products are and can provide some insight on how to decide which product is best based on audience. For example, the infographic to the right breaks down who owns promotional products and how many, while this infographic showcases the cost-effectiveness of promotional products, here called “Advertising Specialties,” compared to other forms of advertising.

 

Some other, more specific infographics include:

Product Spotlight: Writing Instruments

Product Spotlight: Drinkware

Product Spotlight: Desk Accessories

Reasons for Keeping Promotional Items

The Fate of Promotional Items

Tuesday
Apr152014

New Product Flyers

A flyer highlighting features, item colors, and as-low-as pricing is created for new products added to the Gold Bond line. Take a look at the flyers below - clicking on an image will take you to a branded, downloadable PDF. For more flyers, visit the Resource Center on our website where you will find PDF downloads of both the branded and unbranded flyers!

      

      

Monday
Apr142014

Multitasking: Distraction Disguised as Diligence

 

While multitasking can be beneficial at times, the fact that it divides your attention across many tasks usually hampers productivity. Having your attention pulled in multiple directions prevents you from dedicating the time required for a truly excellent job and can lead to errors. The article "Quit Multitasking: How To Unitask And Get More Done" by Jacquelyn Smith at Forbes takes a deeper look at the pitfalls of multitasking and provides tips and tricks on how to focus on one task at a time.

What are your tricks for focusing on only one task at a time? Let us know in the comments!

Friday
Apr112014

FREE Webinar on Increasing Golf Sales

Join Gold Bond's Director of Golf, Gabe McGraw, for a free webinar on May 1st at 2 p.m. EST to glean expert knowledge on how to sell golf items from the industry leader in golf!

Golf is a $25 Billion industry and it is the sport of business. It also contributes to a considerable amount of sales in the promotional product industry. Are you missing out on your piece of promotional spend because you don't play golf or don't understand how to sell it?  

In this education session, you will learn how to generate incremental sales while helping your customers create more successful tournaments and corporate outings. Gabe will discuss the opportunities that exist with golf related promotional products and introduce tools that will help you become an expert golf consultant for your clients. You will also learn:

  • how tournament fittings generate significant sales and a better experience for tournament attendees
  • that promo golf sales are not strictly about tees and golf balls
  • how to differentiate yourself and prevent your customers from price shopping you.

Monday
Apr072014

Increase Your Imagination!

Some days inspiration seems to flow non-stop. You tackle everything on your to-do list and even dream up new ideas and solutions to old problems. Other days? Well, other days it’s not quite that easy. This article by Marty Neumeier provides “6 Changes That Will Make You More Imaginative.”

Friday
Apr042014

Cool Product Design: USB Power Strip

Given the popularity of all things mobile, the need for additional USB ports is growing quickly. That’s why this USB Power Strip available at Fancy.com is such a cool product. Just like the power cords you plug into wall outlets, this USB version plugs into a USB port on your computer and provides 4 easy access ports.

Tuesday
Apr012014

What Makes You Different From Other Distributors?

It seems like every company today falls back to one thing when they are asked: "What makes you different from your competition?"

It is an overwhelming reply of "service" or "our people." When you dig into the response it tends to be very anecdotal and there isn't much to sink your teeth into. There are companies out there that do have amazing service and they could tout it; however, in many cases they don't need to.

Chick-fil-A is a great example. They reinforce the tiniest of principles to create the best customer experience. Recently the company's founder went as far as mandating that all employees respond to a thank you by stating "My Pleasure." It is really subtle, but it offers a totally different experience than virtually any other drive thru.

How do you create the best customer experience as a distributor? Obviously, making a cultural shift is not something that happens overnight. Start small and build on it one step at a time. The Wall Street Journal ran an article in July 2011 that included one fantastic tip that most companies overlook. See their suggestion in the article "How to Turn Customers Into Loyal, Raving Fans."